Abstract
The sports and energy food and drinks market continues to enjoy growth across
Europe and the US, whilst many food and drinks categories are showing signs of
slowing down or even declining. However, important shifts are taking place in
the market that will shape the category in the years to come. The most
significant change is the shift away from purely stimulant energy to a more
sustainable, slow energy release and products that are aimed at vitality and
overall wellbeing. Innovation in Sports and Energy Food and Drinks is a new
management report published by Business Insights that examines the strength of
the major sports and energy food and drinks categories across geographies and
also outlines some emerging category opportunities. A thorough examination of
product development activity since 2004 provides insights into packaging,
positioning, ingredients and product benefit claims that will shape the
category going forward. Review the most innovative launches spanning the last
4 years and understand how the innovation formulae can be applied to your
category or product market with this new report.
Table of Contents
Executive Summary
- Market overview and dynamics
- Innovation and NPD
- Future growth opportunities
Chapter 1 Market overview and dynamics
- Summary
- Introduction
- Market size
- Category comparison
- Sports and energy drinks
- Energy foods
- Sports and energy cereal bars
- Market dynamics
- Health concerns provide growth opportunities and barriers
- Occasion based nutrition
- Backlash against energy dense products
- Convenience as a growth driver
- Taste and indulgence
Chapter 2 Innovation and NPD
- Summary
- Introduction
- The trends towards natural energy
- Product category trends
- Taking sports and energy soft drinks mainstream
- Confectionery has seen more sports and energy innovation
- Emerging categories in sports and energy food and drinks
- Fruit based liquid meals
- Energy teas
- Desserts
- Chips
- Regional trends
- Biggest players in soft drinks ? energy and sports
- PepsiCo
- Coca-Cola
- Other innovators
- Product claims
- Most innovative product claims
- Flavor trends
- Packaging trends
- Glow in the dark packaging
- Personalized label
- Soft pouch packs for portable and convenient consumption
- Compartmentalized packaging
Chapter 3 Future NPD platforms
- Summary
- Introduction
- Demographic based opportunities
- Female energy products
- Children' s sports and energy products
- Sports and energy products for the ageing population
- Positive nutrition
- Lifestyle opportunities
- Hydration
- Lifestyle exercise related products
- Skipped meals and meal replacement
- Index
List of Figures
- Figure 1.1: Market value of sports and energy drinks, ($m), Europe & US,
2001-2011
- Figure 1.2: Kellogg' s K-time bar helps provide energy
- Figure 1.3: Quaker Savory Instant Oatmeal
- Figure 1.4: Megmilk banana yogurt drink and Flavor Brazil' s Acai Go Cup
- Figure 2.5: Percentage of sports and energy food and drinks launched, by
type, 2004-2007
- Figure 2.6: Percentage penetration of sports and energy products launched
by category, 2004-2007
- Figure 2.7: Percentage of all sports and energy food and drinks launched,
by category, 2004-2007
- Figure 2.8: Volvic Revive in Berry Blast with Guarana & Ginseng
- Figure 2.9: Snickers Bars Energy product launches, 2007
- Figure 2.10: Cadbury' s confectionery launches target energy and hydration
- Figure 2.11: Minute Maid Asa Berry Fruit Jelly Drinks, Froose Healthy
Drink for Kids and Streamline Fruit2Go All Day Fruit Meal
- Figure 2.12: Hain Celestial range of high energy black teas and Tibetan
Tea' s sparkling herbal energy tea
- Figure 2.13: Nestle' s Milo Energy Dairy Mousse, Aunt Betty' s Creamy Rice
and Heinz Watties Creamed Rice
- Figure 2.14: NRG Phoenix Potato Chips
- Figure 2.15: Percentage of all sports and energy food and drinks launched,
by region, 2004-2007
- Figure 2.16: Gatorade Tiger Red Drive Cherry Blend
- Figure 2.17: Mountain Dew MDX and AMP energy drinks, US
- Figure 2.18: Sprite 3G
- Figure 2.19: Full Throttle Energy Drinks, Coca Cola Company
- Figure 2.20: Crystal Light Energy and Immunity drinks
- Figure 2.21: Cult Energy Activator natural energy carbonated drink
- Figure 2.22: Nerd Energy Drink, Slap Energy 9.0 Supplement Drinks,
Rosbacher Drive, Bononi Vital Drink and PranaBar
- Figure 2.23: Superman energy drink in a glow in the dark can
- Figure 2.24: Acqua-Mi Etch-it Bottled water
- Figure 2.25: Morinaga Aloe Yogurt Handy Style
- Figure 2.26: Crea Max Creatine Drink and Lacto Tab Q10 Performance Drink
- Figure 3.27: Yorkie
- Figure 3.28: Flake Girl and Walkers Sensations adverts
- Figure 3.29: Sports and Energy Drinks targeting females
- Figure 3.30: Go Girl Glo Vitamin enhanced Energy Drink
- Figure 3.31: LaraBar Energy Bars
- Figure 3.32: Disney' s Little Einsteins Milk with Omega 3 DHA
- Figure 3.33: Brach' s Sports edge Energizing Fruit Snacks
- Figure 3.34: Amorris Organic Dark Chocolate
- Figure 3.35: Diet Coke Plus
- Figure 3.36: Pria Snack Bars
- Figure 3.37: Pepsi-Co' s Aquafina Alive
- Figure 3.38: Cott Beverage' s Emerge Nutrient Infused Water
- Figure 3.39: Schweppes Multi Water, Focus
- Figure 3.40: Detour Yoga Bars
- Figure 3.41: Jelly Belly Candy Sport Beans
- Figure 3.42: Ajinomoto Daily Walker sports drink
- Figure 3.43: Luna Sunrise Organic Breakfast Nutrition Bar
- Figure 3.44: Danone Lu Petit Dejeuner Biscuits
List of Tables
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